5 Reasons Your Small Business Needs a Google Business Profile

Article by Scott Murphy

In the vast distances of Northern Ontario, where pristine lakes meet dense forests, small businesses are the heartbeat of local communities and word of mouth is a lifeline for those who wish to thrive. Whether you're running a quaint café in North Bay or a powersports supplies business South River, having a Google Business Profile is like giving your business a spotlight for local online search traffic. Let's explore five benefits that make having a Google Business Profile a game-changer for small businesses in North Bay and the surrounding area.

1. Show Up on the Local Map: Imagine someone in Timmins is searching for a cozy spot to grab a cup of coffee when they are on their way to North Bay. With a Google Business Profile, your café can pop up on their map, giving you a chance to shine. People often turn to Google Maps to find businesses nearby or en-route, and having a profile ensures that your business is not just part of the community but easily discoverable by anyone searching in the area.
2. Build Trust with Reviews: In the tight-knit communities of Northern Ontario, trust is everything. Having a Google Business Profile allows your customers to leave reviews, and positive feedback is like digital gold. Potential customers are more likely to trust a business with positive reviews, and it can be the difference between a passerby and a regular customer. Encourage happy patrons to share their experiences and watch as your online reputation becomes a local legend. The risk of negative reviews is the price to pay here so you do have to be prepared with a “the customer is always right mentality” which can be challenging!
3. Tell Your Story with Photos: Let your Google Business Profile tell the story of your business through authentic photos. Whether it's the warm interior of your store, the smiling faces of your staff, or the unique products you offer, visuals speak louder than words. Similar to a Facebook account, your business profile becomes a digital welcome mat to your organization.
4. Connect with Customers when they are looking for you: Being in Northern Ontario means embracing the seasonal changes and local events. With a Google Business Profile, you can update your hours, share special promotions, and announce events in real-time. Whether it's a winter sale to warm up the community or a summer gathering by the lake, your profile becomes a dynamic hub for keeping your customers in the loop.
5. Boost Your Search Game: In the vast digital wilderness, being visible online is crucial. A Google Business Profile is not just a placeholder; it's a powerful Search tool. When someone searches for a product or service you offer in Northern Ontario, having an optimized profile increases the chances of your business appearing in local search results. This means more eyes on your business, more clicks, and ultimately more customers walking through your door.
   When operating locally in Northern Ontario, having a Google Business Profile is like having a beacon in the digital snow. It not only helps your business stand out but distinguishes you as a local business that can be trusted versus just another online business. So, whether you're in the heart of the city or nestled in a small town, let your Google Business Profile be the virtual welcome mat that invites customers to experience the unique charm of your Northern Ontario business.
6. Hot tip - share your google business profile with previous customers or suppliers that had a great experience to boost your ranking locally.
   
   

Have questions about Google Business Profiles? Connect with Scott at info@scottmurphydts.com or learn more at scottmurphydts.com

BIO

Scott Murphy provides digital marketing, website and social media services to help small businesses grow online. He also works with The Business Centre Nipissing Parry Sound in North Bay to teach entrepreneurs how to adapt digital tools to their business needs.